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Meet the Team

Heather Brady
Co-Founder & Berks Area Developer/ Charity Creative Collaborator & Small Business Cheerleader
Berks County, Northern Lancaster County, and Lehigh Valley, PA
Heather is a community driven "dot connector" who discovered her passion for locally owned businesses during her career in National Advertising. Obviously shopping, eating, and playing local helps our local economy significantly! But the real beauty of locally owned businesses is the passion and stories behind the business owners. Heather absolutely loves connecting the dots between these local business owners and local charities. "There's always events bringing these two amazing sectors together, but there's never been a medium dedicated to their mutual success and on-going community impact... until now!" Going mobile is the future, but at the same time no one wants 100 individual local business apps on their phone. Do It Local enables local businesses and local organizations to unify in one easy to use mobile app! Our Do It Local app is the foundation of our Do It Local Movement. #localshelpinglocals
Patrick Brady
Director of Operations
Patrick Brady is a dedicated behind the scenes make the magic happen guy. He supports all Area Developers and maintains the mobile app. Patrick's enhancement list for the app, which he proudly developed with his friends at Weidenhammer, is always accepting new ideas, so please share any features or feedback on the app that you would like to see in future updates. Fun Fact: Patrick's nickname from his wife and co-founder of Do It Local is Mr. Perfect. Patrick loves supporting local businesses, especially micro breweries, farmers markets, and golf courses. Send Patrick your awesome ideas.
Carol Pinkasavage
Director of Operations - Do It Local NC
Durham, North Carolina
Carol moved to Durham in January 2015 after a successful career in Human Resources consulting in Southeastern Pennsylvania. During her time in PA, she also served in leadership roles on non-profit boards and volunteered to work on fundraising projects and committees. This led to her passion for bringing local businesses and non-profits together for mutually successful relationships. That’s why the do It LOCAL concept and app are so exciting and such a good fit for her now that Durham is her new adopted home. Durham has a wealth of locally owned businesses in virtually every consumer-driven industry. Our app provides the local consumer with an easy way to locate and support local businesses while helping raise money for local nonprofits. Everyone local WINS!
Mike Pinkasavage
Co-Owner - Do It Local NC
Durham, North Carolina
Mike moved to Durham with his wife Carol in January of 2015 from his home state of Pennsylvania. In February 2018, he retired from ManpowerGroup, where he had been a Regional Director for over 30 years. Having worked in an industry where he was passionate about people thriving in their communities, Mike found the Do it LOCAL mission to be a great fit for their goal to become immersed in their new adopted community. Mike is an avid road biker, and joined the board of the advocacy group Bike Durham.
Lauren Conrad
Director of Marketing
Lauren is a proud Penn State & Governor Mifflin graduate. Lauren currently runs our Do It Local marketing department focusing on custom literature requests for all of our Charity Partners that features our amazing locally owned business partners to drive cross promotion! Lauren has 10+ years of Marketing Experience and a contagious desire to Give Back to our Berks County Community. Her organization and passion will truly take Do It Local to the next level as we dive into Year 2! Born and raised in Reading, PA - Lauren's love for our community shines in everything she does.
Tara Zilling
Northern Lancaster County Area Developer
Northern Lancaster County
Tara has been involved in the Lancaster Community for over 10 years! Graduating from Alvernia with a degree in Social Work, Tara found her passion for building local collaborations during her career with United Way Lancaster.
Maria Alcoke
Web Master / Graphic Designer
Baltimore, MD